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Branding, Visual Identity

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Capitol Jill Baking

Renew is a nonprofit organization dedicated to promoting renewable energy and its essential role in creating a sustainable future. This project was developed as part of the SHINE mentorship program with AIGA DC, where I had the opportunity to work under the guidance of a mentor for three months. During this time, I was responsible for creating the branding, social media and event marketing assets, and merchandise for Renew.

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Branding

​For the branding of Renew, I aimed to create design elements that would resonate with a younger audience, encouraging their involvement in environmental practices. To achieve this, I selected a trendy retro aesthetic combined with bright, appealing colors. The icons were designed with organic, natural shapes to complement the brand's natural look and to ensure they stood out distinctly.

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Deliverables

​I developed Instagram posts and reels, designed posters for events, and created merchandise that attendees might receive at these events.

 
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