Branding, Visual Identity
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AIGA DC
I created the visual identity for AIGA DC "Crafting Presence: The Story of Experiential Design," an insightful event exploring how intentional design shapes meaningful and immersive experiences that enhance connection and engagement within spaces. The event would teach how to craft environments that foster stronger relationships and deeper interaction through strategic design principles, shared through expert insights and real-world examples.
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Branding
​For the branding of this event, I chose a bright and playful color palette designed to grab attention, especially on social media feeds. I wanted the typography to reflect that same energy, bold, fun, and eye-catching. Since experiential design is all about crafting impactful, immersive spaces, I focused
on highlighting the transformative presence of plants within a space. I created the illustrations by hand in Procreate, then brought everything together, typography, illustrations, and photography in Photoshop to create a cohesive and visually dynamic identity.
Deliverables
​I designed a suite of social media graphics tailored for Instagram, LinkedIn, and Eventbrite to effectively promote the event across multiple platforms. Additionally, I created the presentation deck used by the event's speakers, ensuring visual consistency and alignment with the overall branding.
