Branding, Illustration
Grassroots Analytics
Grassroots Analytics is a progressive tech firm that breaks down barriers to civic and community engagement by building tech tools for left-leaning candidates, causes, and social good nonprofit organizations. I was
responsible for creating a new set of brand guidelines, which included social media templates and merchandise. This project involved close collaboration with the lead designer and a copywriter.
Branding
For the branding of Grassroots Analytics, I collaborated with the lead designer and marketing lead. The previous marketing approach was very corporate and plain, so my task was to infuse it with a more fun and youthful appeal. To achieve this, I introduced cream and mint colors along with trendy, playful shapes. While certain elements such as the logo, primary brand colors, and typography were already established, my contributions also focused on the layout of the brand guidelines and the creation of additional assets.
Deliverables
I developed icons and shapes, social media posts, company merchandise, and illustrations for the website.
