Branding, Visual Identity
Renew
Renew is a nonprofit organization dedicated to promoting renewable energy and its essential role in creating a sustainable future. This project was developed as part of the SHINE mentorship program with AIGA DC, where I had the opportunity to work under the guidance of a mentor for three months. During this time, I was responsible for creating the branding, social media and event marketing assets, and merchandise for Renew.
Branding
For the branding of Renew, I aimed to create design elements that would resonate with a younger audience, encouraging their involvement in environmental practices. To achieve this, I selected a trendy retro aesthetic combined with bright, appealing colors. The icons were designed with organic, natural shapes to complement the brand's natural look and to ensure they stood out distinctly.
Deliverables
I developed Instagram posts and reels, designed posters for events, and created merchandise that attendees might receive at these events.
